This game-concept is designed with the NorthernLight team to inspire and motivate people to adopt a healthier lifestyle for European pharmacy chain, Mediq.
According to the World Health Organization (WHO), “health is a state of complete physical, mental and social wellbeing”. The game is based around these three pillars of health and how they influence the top three Western diseases (heart disease, diabetes and depression).
Maintain and Improve
Players must maintain or improve their health by undertaking physical and mental assignments. With every assignment accomplished, players will earn points – the more points the better! Players can work as individuals or in teams of friends and family but be warned, competition between teams can get intense!
With points earned, users can help others who live in poorer conditions. Every person or team can choose a charity (e.g. War Child or Unicef) to support. This part of the game has real life consequences; each month, the most commonly selected charity will become Mediq’s sponsored charity.
Upload Your Own Assignment
To ensure the game continues to evolve, users can upload new assignments for their friends and family and share them via social media.